Programs

Vintage Florida, to Jacksonville and Beyond...
​​Monday, May 8th, 2023
5:30 p.m. Reception / 6:00 p.m. Presentation 
Held at the
Lakeshore Women's Club
2352 Lakeshore Blvd. Jacksonville FL 32210
Please join us on the 2nd Monday of May to enjoy artistic networking with food, conversation, and wine.  Then settle in for a presentation by artist Lisa Lofton as she presents her series "Vintage Florida" and how an artist can increase sales by finding a niche market.

Please Register by May 3rd, 2023! - Please contact cookiedavis001@gmail.com with any questions.
Registration is closed. 

    registration

Presentation
vintage florida, to jacksonville and beyond...

Example of Niche Marketing on Facebook 
​ "Orange, You Glad You Live in Florida?"  
​22X28 Acrylic on Canvas (SOLD)
Picture
"Mayport a Village 400 Years Older Than Me", 22X28 Acrylic on Canvas (SOLD)
Lisa Lofton​
Artists Statement – Lisa Lofton
I am a 2-D artist using acrylic on canvas as my primary medium.   I do like to create mixed media pieces as well, combining ink, charcoal, and acrylic.  My images are illustrative and vibrant.  With a background in architecture and drafting I have a fondness for old buildings and functional objects with history, with a story.  I search for subject matter with an open mind and feel that no apparatus, scene, or person cannot be depicted in a way that will result in a reconnection to it.  What is considered often mundane and ordinary has a functional history and beauty.
 
I like the humor that can be found in an object, place, or time.  My current series, “Vintage Florida” was born out of a pandemic and the reminiscence of a carefree and joyful time of discovery in my life.  As a transplant in childhood, I saw the State of Florida as a wonderful adventure with so much to offer a visitor.  Born in the 60’s, many of my Florida pieces reflect memories of objects and places that have brought me a sense of happiness and peace. 
​
​For me, painting is like reading a well-loved book, a vehicle for escapism when needed, and always a path to understanding myself and my surroundings.  There is more than an intrinsic value in things, their relationship with a person gives them a new identity that is often sentimental and priceless.  I hope to revive fond memories for each viewer with my current series.   Welcome to Florida and a Sunshine State of Mind!

Lisa Lofton is the current President of the Jacksonville Artists' Guild and the Immediate Past President of The Art Center Cooperative, Inc.  Lisa is also a member of the First Coast Plein Air Painters, and the Art League of Jacksonville. 


"I will take you through the Vintage Florida and Jacksonville Series I have created and explain the historical inspiration, the importance of establishing personal connections to your work, and how you can harness social media to find a niche market for your ART."​
Lisa Lofton
"Sea Florida at Marineland", 22X28 Acrylic on Canvas (SOLD)